Consulting Excellence for Success
in the Food Industry
We are a leading full-service commercial partner supporting food & beverage companies
Market research
At Food Collective, we understand that successful product development begins with deep consumer insight.
Our market research services are designed to uncover the motivations, preferences, and behaviors of your target audience, ensuring your offerings resonate with real market needs and avoid costly misalignments.
Competitive analysis
Standing out in a crowded market requires more than just a good product.
Our competitive analysis dives deep into industry trends, competitor strategies, and market positioning to help you identify unique opportunities and craft a compelling value proposition that sets your brand apart.
Budget strategy &
planning
Launching a product without a solid financial foundation can jeopardize its success.
Food Collective helps you assess and allocate your budget effectively, ensuring you have the resources needed for impactful marketing, scalable production, and efficient distribution.
Go-to-market timing
Timing is everything. Whether you're entering a new market or launching a new product, we help you identify the optimal launch window to maximize visibility, adoption, and long-term success, avoiding the pitfalls of premature or delayed entry.
Consumer & customer feedback integration
Early feedback is a goldmine for innovation. We help you capture and act on insights from early adopters and key stakeholders, enabling continuous improvement and ensuring your product evolves in line with user expectations and market demands.
THE CHALLENGE
The Nordic market is a strong, but highly competitive market.
Discover the Nordics: a powerhouse of 27 million consumers and a market value of 78 billion euros. Yet, with over 12 000 product launches annually, only 1 in 10 survives beyond three years.
To excel in this market, it takes more than just quality and innovation. Success demands a deep understanding of consumer behaviour, market dynamics, and regulatory environments.
In this context, strategic market positioning, efficient distribution channels, and impactful marketing strategies are essential for thriving.
Are you ready to seize the Nordic opportunity?
OUR APPROACH
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Strategy
Data Analytics
Launch plans
Category strategies
Marketing Strategy
Brand Positioning
Assortment optimisation
Business Cases
Business Model
Market analysis -
Marketing & sales
Sales
KAM services
Negotiations
Offer
Validoo/Dabas
Fairs
Event
Social media -
Production & logistics
Logistics & distribution
Project management
Product Management
Pre-launch support
Interim KAM
Product
Financial control & follow-up
Reach your desired target group
Retail
Stores and supermarkets.
Food Service
Restaurants, hotels, cafés, and public sector.
Industrial Channel
Ingredients for manufacturing.
Convenience
Convenience stores and small retail outlets.
E-Commerce
Digital platforms and online grocery shopping.
Pharmacies
Pharmacies, drugstores, and health stores.
GUIDE
How to successfully launch products in the Nordics
Download our free guide for expert insights on launching successfully in the Nordics.
What our clients say
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![Bosmat Levi]()
“Food Collective has many years of experience in the FMCG industry and knows what needs to be done when. They are professional, always thinking ahead, and quickly come up with solutions when a problem emerges.”
Bosmat Levi
Head of international division,
Wissotzky Group -
![Kiran]()
“With a wide network in the Nordics and a get-things-done attitude, Jenny and her team are a given choice for you who want to enter the Nordics. “
Kiran
CEO, Rapid pricer -
![Flemming Koch]()
“I have cooperated with Jenny for many years and she has a very professional, business-minded approach. She is transparent, proactive, and easy to work with.”
Flemming Koch
Business partner Denmark, Odell -
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"Food Collective knows what needs to be done. With an ability to build and maintain trustful relationships in combination with a strong business acumen, they are a perfect partner to build and grow a business in the Nordics. “
Johannes Erlandsson
Category Advisor Food Nordics, Nestlé -
![Jani Arposuo]()
“With a high strategic level and a wide network in combination with a get-things-done attitude, Food Collective is a given choice for you who want to enter the Nordics.”
Jani Arposuo
CEO, Salesmart Oy
Book a meeting
Contact us and get feedback instantly.
Questions & answers
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Yes. We bring full-service solutions in all Nordic countries, including Denmark, Finland, Norway, Sweden, and Iceland.
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After you contact us, we schedule an introductory meeting to review your products. Following this, we assess their potential interest and viability within the region.
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There are many parameters that may affect this. Such as; How much preparatory work needs to be done? Do we need to adapt the product to the Nordic preferences? We will also need to plan your launch with the revision dates of each market in mind. We will guide you through this and help you to set up realistic & feasible goals.